Powerful Real Estate Marketing
Our 12-Point Marketing System
TEAM STUECKLER will preview your home and make recommendations about suggested repairs. They’ll give staging advice and low-cost upgrade recommendations that will maximize your home’s value. They also provide sellers with a comparative market analysis report that shows comparable listings that have recently sold in order to determine market value.
Many homes need some improvements or repairs completed in order to garner the most value from their home sale. At the initial visit, we will make a ‘punch list’ of recommended repairs that can make the difference for maximizing your sales price. Having been in the business for over 20 years we have developed an ‘approved vender list’ of excellent local contractors that have been vetted by us — and many of our clients. So, no need to stress about finding reliable help for replacing carpet, making drywall repairs, etc.
We can also recommend hard-to-find contractors such as for bathtub reglazing. This type of service can save you money by repairing rather than replacing a bathtub.
Most home sellers want to know, “How much money can I expect to make when you sell my home?” That’s why TEAM STUECKLER provides sellers with an Estimated Net Sheet, based on the projected value, minus a seller’s mortgage payoff amount. It also gives a clear breakdown of all selling fees. That way, home sellers know what they can expect to walk away with at settlement — and there’s no surprises!
TEAM STUECKLER can pre-market your home—even before it’s ready to be shown. Home sellers who aren’t quite ready yet to put the house on the market can list it as ‘Coming Soon’ status for up to 21 days. This allows for pre-marketing of the property and an awareness to prospective buyers of your home’s coming availability. An open house can be scheduled for the same date that the listing becomes ‘active’ for showings in the MLS.
‘A picture’s worth a thousand words.’ That’s why fabulous photos are essential to marketing success. All photos are taken with the latest fusion technology, which is a process that takes multiple images and combines them to create a single image while only keeping the properly exposed elements. This gives a realistic effect, and allows you to see as if you were actually in the room.
TEAM STUECKLER uses the latest drone technology to photograph and market listings. Beautiful aerial shots highlight waterways, views, acreage and extensive landscaping.
Team Stueckler uses the highest quality video tours, which are especially helpful for homes that have a custom layout, or other unique architectural design. Our video tours are totally customizable and give a buyer the ability to truly see a home before ever viewing it in person!
A Team Stueckler original series, Listing Lifestyle, is a unique concept to highlight your home’s benefits, not just it’s features. Most listings in the MLS highlight only ‘features,' such as # of bedrooms, granite countertops, stainless steel appliances etc. However, in addition to traditional marketing, we offer the highest level of target marketing —by focusing on what a prospective buyer is really buying - a lifestyle! Lifestyle benefits vary from house to house, but can be things like privacy, ease of maintenance due to a small yard, proximity to a local hospital, income producing ability, walkability, ability to have chickens (which is very popular today!), —and many more lifestyle attributes that are specific to any given home and property. By identifying, and marketing, your home’s unique lifestyle abilities, we are able to reach the right buyers who can appreciate and give value to your home’s unique lifestyle.
Advertising on social media is an excellent way to reach buyers. Ads are micro-targeted for specific demographics and regions, based on the property type, features, and location. This ensures that a prospective buyer is aware of your listing when it comes on the market.
Individual listing websites are created to point prospective buyers to one designated URL with all the details and photos of your listing. This also helps to maximize exposure of your property in the real estate search engines. In addition to being seen in all real estate search engines.
Patti Stueckler is a Certified Residential Specialist (CRS) which is the highest credential awarded to realtors and brokers. Requiring a high level of both sales experience and education, this accreditation is comprised of the top producing agents in the Maryland, DC and Virginia area.
TEAM STUECKLER holds open houses within the first month of a listing, with the permission of the homeseller. All open houses are heavily advertised in advance to ensure maximum exposure.
Our 12-Point Marketing System
01. Consultation & Custom Home Analysis
TEAM STUECKLER will preview your home and make recommendations about suggested repairs. They’ll give staging advice and low-cost upgrade recommedations that will maximize your home’s value. At the initial consultation, a free and customized Comparative Market Analysis (CMA) is provided. The CMA compares your home to all similar homes that have sold within the past 6-12 months. All home seller’s questions are answered in order to ensure sufficient knowledge of the process.
02. Pre-Marketing of Your Listing
TEAM STUECKLER can pre-market your home—even before it’s ready to be shown. Home sellers who aren’t quite ready yet to put the house on the market can list it as ‘Coming Soon’ status for up to 21 days. This allows for pre-marketing of the property and an awareness to prospective buyers of your home’s coming availability. An open house can be scheduled for the same date that the listing becomes ‘active’ for showings in the MLS.
03. Professional Fusion Photography
‘A picture’s worth a thousand words.’ That’s why fabulous photos are essential to marketing success. All photos are taken with the latest fusion technology, which is a process that takes multiple images and combines them to create a single image while only keeping the properly exposed elements. This gives a realistic effect, and allows you to see as if you were actually in the room.
04. Professional Drone Photography
TEAM STUECKLER uses the latest drone technology to photograph and market listings. Beautiful aerial shots highlight waterways, views, acreage and extensive landscaping.
05. Video House Tours
06. Listing Lifestyle Video Series
A Team Stueckler original series, Listing Lifestyle, is a unique concept to highlight your home’s benefits, not just it’s features. Most listings in the MLS highlight only ‘features,' such as # of bedrooms, granite countertops, stainless steel appliances etc. However, in addition to traditional marketing, we offer the highest level of target marketing —by focusing on what a prospective buyer is really buying - a lifestyle! Lifestyle benefits vary from house to house, but can be things like privacy, ease of maintenance due to a small yard, proximity to a local hospital, income producing ability, walkability, ability to have chickens (which is very popular today!), —and many more lifestyle attributes that are specific to any given home and property. By identifying, and marketing, your home’s unique lifestyle abilities, we are able to reach the right buyers who can appreciate and give value to your home’s unique lifestyle.
07. Social Media Advertising Campaigns
Advertising on social media is an excellent way to reach buyers. Ads are micro-targeted for specific demographics and regions, based on the property type, features, and location. This ensures that a prospective buyer is aware of your listing when it comes on the market.
08. Featured Listings on the #1 Real Estate Search Engine Nationwide
Homes are featured on Zillow, the #1 real estate search engine, as premier listings, getting pushed up higher in search results for maximum exposure. They’re also advertised on all other real estate search engines.
09. Individual Listing Websites
Individual listing websites are created to point prospective buyers to one designated URL with all the details and photos of your listing. This also helps to maximize exposure of your property in the real estate search engines.
10. Exclusive Networking of Your Home
Patti Stueckler is a Certified Residential Specialist (CRS) which is the highest credential awarded to realtors and brokers. Requiring a high level of both sales experience and education, this accreditation is comprised of the top producing agents in the Maryland, DC and Virginia area.
11. Open Houses & Top Agent Tours
TEAM STUECKLER holds open houses within the first month of a listing, with the permission of the homeseller. All open houses are heavily advertised in advance to ensure maximum exposure. Participation in bi-monthly agent tours, comprised of hand-selected local top-producing agents, are utilized to provide feedback for sellers and to get local agent attention for prospective buyers.
12. FREE Home Warranty!
When you list your home with us, we offer a FREE $500 1-year Home Warranty on all our listings — this saves you money and still gives 'piece of mind' to your prospective buyers when considering your home.
