The Nanosecond Principle © is a term coined by Patti Stueckler. This principle refers to the split second opportunity that a listing has in the MLS to either capture a buyer’s imagination–or not. When a buyer is scrolling through listings online, a great exterior photo can make all the difference of whether they decide to click on a listing–allowing them to see all the rest of the photos and read the remarks.
An example of the Nanosecond Principle is highlighted in these two photos. Team Stueckler listed this lakeside home in Dunkirk, after two other realtors had unsuccessfully listed the property. Both previous real estate agents used the front photo of this unique contemporary as the main photo in the MLS listing. However, Team Stueckler used the back of the home as the main exterior photo. With Team Stueckler, the house went under contract in 43 days– and sold.